Proxima Research provides all types of services in the sphere of market research at the pharmaceutical and medical market, in the sector of prescription (Rx) and over-the-counter (OTC) medicines. We are ready to provide both Ad Hoc and syndicated research for our clients as well as render consulting services for the adoption of correct strategic decisions.
AD HOC RESEARCH
Qualitative study:
- In-depth interviews
- Focus group discussions
Quantitative study:
- Rep-Check
- RepTest
- Message Recall
- Brand Health
- PriceTest
- ReConTest
- Store Check
SYNDICATED RESEARCH
includes promotional activity monitoring of pharmaceutical companies and audit of physician’s prescriptions:
- PromoTest™
- RxTest™
PHARMCONSULTING
is counseling of pharmaceutical companies on the issues, connected with making strategic managerial decisions.