PHARMA CLM

Marketing with closed-loop feedback - Pharma CLM

Closed Loop Marketing is marketing with closed-loop feedback - the system of bilateral marketing communication, specifying the communication cycle with Clients (performed at the interaction of sales force with target audience).

The main advantage is data integration between CRM system (Pharma HRM) and the system of electronic detalization (e-Detailing). This mechanism is realized via two-way communication. It obviates the need of data re-entering.

There are advantages for sales force:

Simplicity and visualization of material handling in the course of the visits

Absence of paper media

Independent (automatic) collection of additional information

Pharma CLM allows tracking the following information:

Place for presentation

Number of conducted presentations

Target audience

Duration of presentation or separate slides during the visit

Interest and practical usefulness of the information provided for HQ

Duration of the visit (time for each promotion by brands and visits in general)


The objective for using Pharma CLM is:

increase of sales

obtaining of expanded knowledge on the client, his/her preferences with subsequent orientation on his/her needs

planning of personalized messages

enhancement of subsequent interaction efficiency